Online (PPC) Advertising for Small Businesses

Many small businesses recognize that advertising can be an effective way to reach and communicate with potential consumers. Done correctly, advertising provides a business the opportunity to maintain and grow its customer base by communicating the value that the business delivers through its products or services. But even with the knowledge of the benefits of advertising and an increasing number of platforms to advertise on, there are small businesses that feel they are unable to leverage advertising to help grow their business.

In fact, two of the most common perceived barriers for small businesses when it comes to advertising are the cost of advertising and the expertise that is required to navigate the existing platforms that dominate the advertising landscape. While a small business may not have the resources to undertake a large-scale advertising campaign on television, online advertising, when done correctly, can help a small business to level the playing field and advertise in a more cost-effective manner that is feasible for a business of its size. Additionally, even though there are numerous options for online advertising (e.g., Google Ads, Microsoft Advertising, and Facebook Ads) that require specialized knowledge, having the right partner with a background in online advertising can open the door to the opportunities that exist online.

At A to Z Marketing Services, our goal is to partner with small business clients to help properly assess the benefits of advertising. Some businesses can benefit a great deal from the opportunities that advertising provides, while others may be better served at that moment by pursuing other marketing activities, such as investing in Search Engine Optimization to drive organic (free) traffic from search engines. If advertising is something you wish to pursue, we’ll work with you to develop and implement an online advertising strategy that can best meet the objectives of your business.

Benefits of Online (PPC) Advertising

Local Targeting

One of the biggest benefits of online advertising is the precision with which ads can be targeted. Small businesses have the opportunity to target ads at specific geographic markets of interest. When done correctly, this can allow a company to better compete in competitive markets, reach potential consumers in areas in which it is unlikely to rank well in organic search, and even assess the market potential of areas of interest.

Flexible Budgeting

Pay-Per-Click advertising is an advertising model in which an advertiser only pays when one of its ads is clicked. This model provides the flexibility to easily increase your budget to take advantage of additional opportunities or to decrease your budget if a campaign is not performing as well as intended. There’s no minimum spend required and you have the control to set the maximum amount you are willing to spend on a click.

Tracking of Sales & Leads

Another benefit of online advertising is the ability to track the actions that potential customers take on your website after clicking an ad. Phone calls, contact submissions, and email signups can all be tied back to your advertising efforts. This allows you to assess your advertising performance and to allocate your budget to target consumers that are most likely to convert into customers. This allows you to make more data-informed decisions.

Our Approach to Online Advertising

When it comes to online advertising, there are different approaches and tactics that businesses can decide upon as part of their advertising strategies. Larger businesses have the resources and capabilities to leverage numerous channels and to continue to allocate funds to advertising even if the revenue or profit that can be tied to this advertising is negligible or difficult to estimate. Small businesses, on the other hand, need to be able to properly understand their objectives when advertising and to maximize the benefits of their advertising campaigns.

At A to Z Marketing Services, we take a customized approach in which we evaluate the needs of our clients to ensure that the advertising strategy that is implemented can best meet a company’s specific objective and goals. There are various channels through which a company can advertise, and we’ll review these channels to help you determine which channel will best fit with your business objective. In addition, we’ll work with you to establish a plan to measure the benefits of your advertising campaign to your business. Then, once an advertising campaign has been launched, we’ll evaluate the success of the campaign and identify areas to improve performance.

Why Choose A to Z Marketing Services?

Google Ads & Microsoft Advertising Certified

As both Google Ads and Microsoft Advertising certified consultants, we’ve demonstrated our proficiency on the two major search advertising platforms on the web. By acquiring and continuously maintaining these credentials, you can trust our knowledge and expertise when managing your online advertising campaigns.

Affordable Pricing

While advertising may sound like something that’s out of reach for small businesses due to its cost, we believe all companies have the opportunity to benefit from advertising when implemented the right way. We offer pricing plans uniquely tailored to small business clients so you can start advertising at a lower spend and not have pricing as a barrier to entry.

Customized Approach

To best meet the objectives of small businesses, we take a customized approach in which we develop and optimize campaigns based on the metrics that matter to you most. CTR, CPC, and other acronyms may be important to us, but our objective is to focus on improving your bottom line. For this reason, we’ll work with you to properly evaluate the success of your campaigns.

Online (PPC) Advertising Consultations

Schedule an Online Advertising Consultation — Free of Charge!

Find out more about the ways in which online advertising can help support the growth and success of your business. Schedule a free consultation with A to Z Marketing Services and we’ll discuss the unique opportunities that online advertising offers to small businesses to succeed in the marketplace.

This consultation is completely free of charge and will allow us to review your preparedness and interest in launching an advertising campaign for the first time, or to evaluate and build upon any existing advertising efforts. We’ll also discuss the ways in which we can further collaborate with your business to help you meet your business objectives and marketing goals.

We’ll review the following during our consultation:

  • Business Objectives and Marketing Goals
  • Past and Current Advertising Efforts
  • Your Online Presence and Ability to Generate Sales/Leads Online
  • Pros and Cons of Online Advertising Channels
  • Recommendations and Next Steps
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